Concert Promotion & The Live Music Industry TUTORIAL

How to start or grow you own live music business.

What you’ll learn:

What is a concert promoter
Major areas of focus when potentially putting on a show
Finding the right artist and venue, and setting budgets for success
What is a live music/concert deal, and what is important when making one
How to get a show confirmed and put it on sale
Marketing a show. How to budget and efficiently spending money
Managing a show as it is on-sale. Ticket sales, projections, technical logistics

Requirements
Just a basic knowledge of concerts. Including ticket sales and some very non technical show knowledge

Description
The most amazing thing about putting on concerts, is that anyone can do it! In this course I will teach you what it means to be a concert promoter, both in title and in responsibility. You will get full access on how things work behind the curtain, and how concerts are brought to life in a town near you. Starting with the basics, you’ll learn what’s needed to begin exploring the idea of promoting a show and the strategies involved with success. We will cover how to find the right artist, the best venue, and understanding the relationship a promoter has to each. This course will walk you through each step from initial conversations, deal negotiations, show confirmation, marketing, and day of show execution. My goal is help you understand that it’s possible for ANYONE to do this, and this course is designed to show you how to do it well. Putting on a concert is a lot of work and a lot of responsibility. In the live music industry your reputation is the single most important thing, and with this course you should be able to execute a concert with full competency and knowledge of how to take care of an artist, respect a venue, and engage with fans. A positive reputation will follow if each of those areas is successfully achieved. It’s a huge subject, and it is SO much fun to explore. After completion, you should have the tools you need to understand everything involved in finding, negotiating, and executing a concert of your own!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Lesson 1: What is Concert Promotion and the Live Music Industry Environment

Lecture 2 Lesson 1: What is Concert Promotion and the Live Music Industry Environment

Section 3: Lesson 2: The Basics of Putting on a Show. Part 1

Lecture 3 Lesson 2: The Basics of Putting on a Show. Part 1
Lecture 4 Lesson 2: Whiteboard Demonstration of budgeting & projections

Section 4: Lesson 3: The Basics of Putting on a Show. Part 2

Lecture 5 Lesson 3: The Basics of Putting on a Show. Part 2

Section 5: Lesson 4: RISK

Lecture 6 Lesson 4: RISK

Section 6: Lesson 5: Finding an Artist & Understanding the Deal

Lecture 7 Lesson 5: Finding an Artist & Understanding the Deal

Section 7: Lesson 6: Finding a Venue & Understanding the Deal

Lecture 8 Lesson 6: Finding a Venue & Understanding the Deal

Section 8: Knowledge Check: Create an Offer for an Artist.

Independent Concert Promoters, Music Lovers, Musicians, Venue Employees, Music Business Students. Anyone curious to pull back the curtain on how music comes to life at a ground level.

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